Results

• Using consumer insights gleaned from focus groups, developed marketing strategy and executed plan to drive store traffic in the short-term and grow the business in the long-term
• Prioritized messaging along the customer journey to increase check with redesigned point of purchase materials, packaging and labeling
• Updated in-store messaging and signage with an emphasis on quality espresso and coffee going back to the brand’s roots
• Increased engagement with the brand through social media and Yelp
• Drove frequency of visits through enhanced text and email marketing program growing Tully’s customer database