The Matador Restaurants are a full-service tequila bar and kitchen operating 8 locations in the Pacific Northwest with AUVs of $3.1M. We were brought on board to assess their digital presence including website, social media, email, loyalty, and polish their brand positioning in an ever-competitive Mexican food category. The brand’s strengths and differentiators were not coming through in their marketing.
Working with their website designer we wrote all content on the site based on new brand positioning for the brand, conducted SEO research to optimize the site and location pages and cleaned up their location listings on their website, Yelp, Google My Business and Facebook to improve search results. We established a marketing calendar for social media, email and loyalty and provided coaching and guidance for their team to execute digital, social and loyalty tactics. Results were good.
I highly recommend working with Teresa Muehlenkamp. Teresa’s guidance and involvement were integral to both our marketing and online strategy, including the deployment of our brand new website. Her time and attention to learning and honing our brand voice set the stage for new heights in our customer acquisition and affinity. Teresa was a part of what became our most successful year to-date and she was wonderful to work with.