The Matador Restaurants are a full-service tequila bar and kitchen owned and operated by the Opper Melang Restaurant Group with eight locations in the Pacific Northwest. We were brought on board to evaluate brand positioning and online presence across owned and earned channels including website, social media, email and CRM/loyalty.
Our goal was to elevate the Matador brand position to align with the overall customer experience of dining at the restaurant and worked with the team team define and articulate a brand narrative. This narrative become the foundation of content for a new website, social media content strategy and CRM/loyalty. To drive traffic to their restaurant and location listings, we conducted SEO research to determine a keyword strategy. Results were great.
I highly recommend working with Teresa Muehlenkamp. Teresa’s guidance and involvement were integral to both our marketing and online strategy, including the deployment of our brand new website. Her time and attention to learning and honing our brand voice set the stage for new heights in our customer acquisition and affinity. Teresa was a part of what became our most successful year to-date and she was wonderful to work with.