Teresa is a marketer with 20+ years of brand marketing experience working for emerging multi-unit fast-casual, QSR and full-service restaurant brands. Independently consulting for the past five years for regional brands like El Pollo Loco and Andy’s Frozen Custard, she draws from 12 years of experience working for Panera Bread as Director of Brand Marketing and Catering Marketing while the business aggressively grew into a national brand. As a brand marketer, Teresa’s approach to establishing marketing strategy is rooted in building meaningful relationships across all touch points of the brand’s marketing eco-system at scale. Reminding clients that your brand isn’t what you say it is, but what your customers say it is.
Today she brings that experience to her clients. Plated Marketing fills a niche for growing restaurant owner/operators that want senior level marketing thinking without the expense of adding headcount. Teresa and her team are able to get involved across many levels of the organization from strategic planning to localized marketing to project management of marketing initiatives.
Working together is easy and always starts with a conversation to fully understand needs and the current challenges facing the business. Contract options are designed to be flexible and fit your project need such as monthly retainer, fixed project fee or day-rates. It really is dependent on the type of work needed.
Having spent so many years in the industry, Teresa’s network is extensive. She can pull in experts in SEO, consumer research, social media content planning, creative design, menu innovation and supply chain expertise, and more.
Is your challenge lack of awareness? Or, driving frequency with existing customers? How does social media fit into the plan? How do you open new stores? During the discovery process we work together to prioritize the problems that need to be solved establishing milestones and success metrics every step of the way.
Leverage Teresa’s experience to grow your business.
University of Missouri
Consumer Insight and Research
Marketing Plan Development
How May We Help You?
Whether you’re a small business or multi-unit business owner we’re here to serve.